n8n Lead Scoring Workflow

What it does

This n8n workflow triggers on new form submissions, enriches the lead with firmographic data, scores them against your ICP criteria, and routes high-scoring leads directly to your calendar booking link.

How it works

1. Trigger: Webhook receives form submission
2. Enrich: Pulls company data from Clearbit or Apollo
3. Score: Assigns points based on company size, industry, role title
4. Route: High scores go to a calendar link. Low scores go to a nurture sequence.

Why it works

Manual lead qualification wastes SDR time on leads that were never going to close. This workflow handles the first pass automatically, so your team only talks to qualified prospects.